I have five years of experience in audience engagement and social media management.

I excel at integrating best practices in visual communication, digital storytelling and explainer journalism. The bulk of my experience is in using those tools to breakdown complex topics and drive audience engagement.

At 70 Faces Media, I managed My Jewish Learning’s social media and newsletters. For three years, I cultivated an engaging, factual and trustworthy presence across Facebook, Instagram, Threads, YouTube, Spotify and X.

As the associate editor of My Jewish Learning, I…

• curated two daily newsletters

• built automatic email journeys

• updated and maintained the CMS

• increased audience engagement through giveaways, Facebook groups, hashtags and creating content optimized for sharing

• converted articles into engaging visual posts

• wrote off-page SEO articles

• crafted copy for newsletters and social captions

• designed images to accompany articles

• conducted regular keyword research to optimize headlines, subheads and multimedia

• implemented on-page SEO best practices including thorough meta-descriptions and internal/external linking

• managed relationships with freelance digital creators and influencers

• replied to reader inquiries via email and social media inboxes

Posts

Examples of breaking news coverage by JTA that I localized and repackaged for MJL social media:

Videos I shot, edited, and narrated

Inside the Great Synagogue of Sofia, Bulgaria
How to play dreidel
Take a tour of Istanbul’s Jewish museum
What 7/11 stores look like in Tel Aviv
Israeli bakeries take sufganiyot very seriously for the Nosher and MJL
Five Jewish books to gift this Hanukkah

Popular edits + original content

Instagram edit of Yom Kippur Arthur episode
Instagram edit of Shabbat versus Shabbos Looney Tunes battle
Instagram cut of a CGI of a biblically accurate angel
Instagram edit of archival public domain footage of Great Synagogue of London, destroyed in WWII
Inside the Great Synagogue of Sarajevo, Bosnia and Herzegovina
These Greek-Jewish newspapers are written in Ladino

Design + Production: Carousels

Design: Header Images

Skills

Tools I am most comfortable with:
Adobe Photoshop, Adobe inDesign, Canva, Final Cut Pro, Canva, CapCut, Buffer, Later, Meta Business Suite, Google Analytics, CrowdTangle, Parse.ly, Wordpress, Squarespace, Storyhand, Wix, Salesforce, Maropost, Mailchimp, HTML, livestreaming on Facebook/Zoom/Google

Technical skills:
Writing captions, headlines and subheads; designing header images; tweeting breaking news; shooting and editing videos for social media; smartphone photography and videography; creating content calendars; copy-writing; hosting and/or managing tech logistics for Zoom events